Menu
A solid presence online today is necessary for business. That’s where search engine optimization, or SEO, comes in. SEO optimizes your website to get higher rankings on search engines to generate more traffic and eventually more customers. The scoring through SEO determines the worth of your efforts put into making an SEO campaign successful.
In addition to this, SEO scoring is another metric wherein the quality or strength of your website’s SEO performance will be judged. It is from this article that the concept of SEO scoring will be broken down, including its calculation and what constitutes a good score out of 100.
SEO scoring rating is the rating provided to the website for SEO performance on numerous on-page and off-page parameters. It gives access to widely used software packages, including Moz, SEMrush, and Ahrefs that give SEO scoring metrics.
Factors Considered in SEO Scoring:
- On-page Optimization: Which includes meta tags and the usage of keywords.
- Backlink Profile: The number and quality of links pointing towards your web page.
- Mobile-Friendliness: Mobile-Friendliness means your website is responsive on mobile devices.
- Page Speed: Page Speed is how quick your site loads for users.
- User Experience (UX): UX, in a nutshell, factors that contribute to a smooth journey for the user.
Being scored on SEO relies on algorithms and data analysis for assigning a score to your website.
Major metrics considered for evaluation include:
- The following are technical SEOs: Site architecture, indexing, and security features like the use of SSL.
- Quality of Contents: Relevance, keyword usage, as well as readability.
- Backlink quality: Authority and number of backlinks.
- User Experience: Bounce rates, time spent dwelling on the page, and friendliness for mobile devices.
- Site Speed: Load times from various devices.
Different tools may give different weightage to these factors, hence scoring differently.
Knowing the ranges of scores will help you understand where your website stands in terms of the SEO ranking:
- Exceptional: 80-100. A very well optimized site with good on-page and off-page SEO.
- Good: 60-79. A good base but needs some work in some areas.
- Average: 40-59. Some optimization has been done, but still needs significant work.
- Below Average: under 40. There is bad SEO, so it needs immediate attention.
Industry benchmarks may vary, thus a good score in one industry might not replicate itself across other industries.
Improving your SEO ranking encompasses a many strategies that include:
On-Page SEO
Use the right keywords in the right places, and ensure your meta descriptions are interesting and worth reading, as well as improve your content.
Off-Page SEO
You need to obtain good quality links on your site, which will enhance your domain authority through a good outreach strategy.
Technical SEO
Optimize your website’s speed, be mobile-friendly, and also ensure to implement SSL, which ensures that your site is safe.
User Experience Improvement
Improve site navigation, reduce bounce rate, and improve the engagement of pages in order to keep visitors longer on your site.
SEO is not done once but is constantly on-going, which requires you to constantly keep checking your SEO score.
You remain ahead of the game and able to adjust the myriad of algorithms while tracking through Google Analytics, Moz and Ahrefs.
Thus, we conclude that SEO scoring is of utmost importance to be used as a tool for checking the health of your website. Basically, an excellent score in SEO will guide your optimization efforts and, in the long run, improve your SEO ranking. Remember that constant efforts to improve your SEO is paramount.